Some shoppers do not buy “water.” They buy a brand they grew up with. Polish and European mineral water sells by name, and the shopper who wants it will not swap it for a store brand. If you carry it, you own those trips. Here is why it belongs on your shelf.

Brand loyalty you don't see in domestic water

Domestic bottled water competes on price. European mineral water competes on name. Nałęczowianka, from the Nałęczów spring region in Poland, is one of the brands Polish shoppers ask for directly. That loyalty means less price pressure and repeat purchases. A shopper who finds their water in your store comes back for it.

Still, sparkling, and the full range

Carry the range, not one size. Stock still and sparkling, and both the large family bottles and single-serve. Families buy the 1.5-liter bottles for the table and the small ones for lunch and the road. The large formats move during holidays when the table is full.

Where to place it

Mineral water sells next to the rest of the European aisle, not only in the cooler. Put it near the juices and the Polish pantry so shoppers find it with the brands they already came for. Tymbark and Kubuś pull the same shopper, so shelve them together.

The bottom line

European mineral water is a loyal, repeat seller that resists price pressure. Carry the range, place it with the European brands, and keep it in stock. Eagle has supplied Polish and European favorites to independent stores since 1992, with more than 1,000 products. Request the catalog, become a customer, or call 773 775 5777.